When you list your home as a Private Exclusive, you maintain control over what details are shared while still reaching top agents within Compass. This approach allows you to market your home to potential buyers before investing time and resources into a full public launch.

Make a Lasting First Impression

Listing your home as a Private Exclusive extends your marketing reach and alerts buyers working with Compass agents that new properties are on the horizon. Generate interest through exclusive marketing and gather valuable insights before going public.

What Are Private Exclusives?

Private Exclusives are off-market listings visible only to Compass agents and their serious clients. This strategy enables sellers to softly launch their property to a wide audience without officially entering the market. With no online presence outside of Compass, these listings won’t accumulate days on the market or show prior price changes, keeping your home’s listing history clean.

Why Choose Private Exclusives?

• Test Your Price with Confidence
  Avoid the negative effects of accumulating days on the market. Listing as a Private Exclusive allows you to gauge buyer interest and feedback without the pressure of public visibility.
• Soft Launch Before Going Public
  Market your home to interested buyers before you’re fully prepared for a public listing, easing the transition into the market.
• Create Buzz
  Build anticipation for your home before it hits the market, similar to a movie trailer, letting buyers know something exciting is coming soon.
• Double Your Launch Opportunities
  With Private Exclusives, you can launch your property twice: first on Compass.com and then again when it goes live on the MLS and other sites.
• Protect Your Privacy
  Your privacy matters. With Private Exclusives, sensitive details about your home are shared only with Compass agents and their serious clients, keeping them off public search sites.